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8+ Ways for Improving Restaurant Delivery and Takeout Service

How to Improve Online Delivery and Takeout Service for Restaurants

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If you’ve clicked on this article, there’s a chance that you feel like your delivery or takeout service can be improved.

You’re in luck! Our team, the people behind KlikNRoll have over a decade of experience in helping restaurants such as yours scale and grow.

So, we feel confident that we can help you increase your delivery revenue with these practical steps that you can do right now!

Let’s get right into it.

How to Improve Restaurant Delivery and Takeout Service

Increase Your Restaurant’s Average Spend Per Delivery

Restaurant Delivery Platform Add On
Having a convenient way for customers to add-on can help increase spending organically!

In our opinion, the best thing you can do to improve the revenue from food delivery is to increase the average spend per order.

The great thing about this is that you don’t have to increase the amount of customers for more revenue, which means a lot less marketing needs to go into promoting your delivery service.

Firstly, you can do this by bundling certain menu items together as a set meal.

For example, you can bundle your lasagna with an order of tiramisu; or maybe even bundle an appetizer, main course, and dessert for a complete prix fixe menu!

The other thing is to include the options for add-ons like the choice for an upsizing, or additional items while they’re adding the items to the cart.

Alternatively, you can simply increase the price of your menu items; however, bear in mind that you might experience a drop in orders if you do that.

Despite that, if you can find a good balance, you can get away with similar revenue even with fewer orders, which decreases your variable costs.

All of these methods are effective and provide the quickest results. Not just that, this is also a one-and-done thing – which means you do it once and you can increase the average spend per order organically!

Use Your Very Own Food Delivery Platform Alongside Others

Somewhat related to the previous point, having your own food delivery platform can be a massive benefit to any restaurant.

If you’ve been relying on third-party platforms for online deliveries, you’re likely familiar with the hefty 15 to 40% commissions they charge.

This can be a substantial amount, especially if deliveries constitute a substantial portion of your revenue.

Despite these challenges, many restaurants continue to use these platforms due to limited alternatives in the market. To address this, why not explore the option of establishing your own delivery platform?

This approach would lessen your dependence on third-party apps and platforms.

Improving online delivery for restaurants
Having your own delivery system allows you to rely less on third-party platforms.

Take a look at our online delivery platform solution (Click2Shop) in the screenshot above, which has similar or even more features compared to generic delivery platforms!

You have the flexibility to customize every aspect of the platform to align with your branding elements and colors. 

Whether customers prefer pickup or doorstep delivery, this capability enhances both your takeout and delivery services.

We’re not suggesting replacing the use of other platforms entirely. Platforms like UberEats and DoorDash are excellent for attracting new customers.

Once you’ve built a base of loyal customers from these platforms, you can encourage them to transition to your own delivery platform, gradually reducing the commissions paid over time.

Moreover, since our platform is web-based and directly linked to your website, customers don’t need to download any additional apps, increasing the likelihood of orders.

The best part? You can collect relevant data from your delivery platform, enabling you to grow an email list or enhance your loyalty program membership!

Interested? Click the button below to explore our product page for more details!

Provide Rewards Through a Loyalty Program

Types of loyalty programs for restaurants
There are types of loyalty programs that your restaurant can go for!

Speaking of loyalty programs, they’re great for keeping loyal customers and providing a steady source of online deliveries and takeout for restaurants.

A good loyalty program allows customers to engage and interact with your restaurant, and turn them into loyal customers.

Specifically for restaurants, you can opt for a point-based or stamp-based (attendance) program.

A point-based reward system incentivizes higher-value orders, which is perfect for groups like families or in an office environment – as the person who ordered gets to enjoy earning points.

A stamp-based loyalty program is better for individuals who order take-out frequently.

Depending on your target demographic, you can pick and choose the route you want to take.

Luckily for you, we at KlikNRoll also specialize in making and perfecting loyalty programs – and have been doing so for more than a decade for giants like McDonald’s and Haagen Dazs!

With years of expertise, we’ve developed an advanced loyalty program system that is available to all types of businesses, built on the fundamentals of the ones that we developed for our clients.

So, feel free to contact us if you’re interested in something like this for increasing customer loyalty and retention for your restaurant!

Include Restaurant Vouchers or Loyalty Card With Every Order

Vouchers play an important role in restaurant delivery because they can encourage repeat orders, which might eventually turn customers into loyal customers.

Not only that, you can use restaurant vouchers to do several things like:

  • Encourage customers to switch to your own delivery platform to reduce commission paid and increase brand awareness.
  • Increase foot traffic by getting online and takeout customers to dine in. Dine-in customers tend to have a higher average spend because of the ability to upsell by waitstaff.
  • Track customer behavior and collect data through voucher redemption data and provide a more personalized experience and promotions towards certain customers.
  • Allows vouchers to be gifted by the recipient to their friends and family, ultimately increasing visibility, foot traffic, and delivery orders through word-of-mouth marketing.

Use Brand Awareness to Improve Customer Orders

Benefits of Sponsoring Local Events as a Restaurant
Goodwill leads to good impressions and branding!

Brand awareness not only significantly influences customer loyalty for restaurants but can also have a direct and substantial impact on your delivery and takeout orders.

In our honest opinion, one of the most effective strategies is sponsoring and catering local events. This could range from your town hall meeting to a local sports game.

Engaging in such activities not only builds goodwill within your local community but also establishes your brand as a local favorite.

 Consider it the initial step in attracting new customers who may evolve into loyal regulars over time!

A simple yet effective thing you can do is place business cards next to the catered food.

This not only informs people about the source of the food but also sparks interest if your cuisine receives positive feedback.

Taking it a step further, you can provide QR codes that lead directly to your online delivery platform, allowing people to scan them later at their convenience.

Beyond these direct benefits, brand awareness campaigns contribute to additional advantages such as increased website traffic for improved SEO (discussed in the next point), potential articles in the local newspaper, and even television airtime if the events are big enough!

Increase Your Search Visibility & Promote Food Delivery Services

Restaurant Google Business Profile Sample
Ranking well on Google Search and Map Packs will help your online delivery!

Increasing your search visibility is mainly in the form of SEO, which is short for Search Engine Optimization.

If you aren’t familiar, this is the process of optimizing your website and brand to be more visible on search engines like Google.

The single best thing you can do is to create and optimize your Google Business Profile (previously known as Google My Business). Here are some tangible steps to get started:

  • Make sure your address, phone number, and restaurant name are identical across all platforms – like social media, directories, and any social mentions. This practice makes it extremely easy for Google to understand who you are, which gives them confidence in your brand.
  • If you don’t have one already, create a website that has all the information that customers could ever need, like your menu, opening hours, Google Maps location, etc. Websites on Google’s search results pages are directly related to your rankings on the map pack (as per Google’s official documentation).
  • As mentioned in the previous point, getting mentions on news networks can directly improve your search rankings, assuming the network links to your website. Links to your websites are essentially votes that vouch for your brand’s credibility in the eyes of Google.

That’s just the tip of the iceberg as to what you can do to improve search rankings! If you want to learn more, check out our article on improving restaurant SEO to get started!

Promote and Optimize on Third-Party Delivery Platforms

Did you know that there is SEO for third-party delivery platforms as well? Similar to search engines, there are ways to improve visibility on third-party delivery platforms like UberEats.

Ranking factors on delivery platforms can be segmented into 2 categories, which are factors that you can control and factors you cannot control.

Factors you cannot control include things like your distance from the customer’s location and sponsored placements. So, we can remove these variables from this point.

Let’s get into the ranking factors that we can control, which are:

  • Engagement rate: Platforms like UberEats look at the number of times people visit your profile versus how many people place orders. This means that the more people order after visiting your profile – the better.
  • Number of Positive Reviews: We’re sure you saw this coming but this is true. According to SumUp, more positive reviews usually mean a higher ranking overall. You can include a small note in every order to encourage them to review, ideally alongside a voucher to your restaurant.
  • Preparation Time: The lower the preparation time, the better you’ll rank overall. Online delivery platforms want to provide the best possible experience and product to their end-users, so, naturally, the fastest restaurants get more love.

Enhance Your Menu on Delivery Platforms (Pictures & Descriptions)

Speaking of engagement rate, you should ideally enhance your menu and your delivery platform profile to maximize customer engagement rate and conversions.

Studies have shown time and time again that menus (physical or digital) with good photos and properly engaging descriptions tend to perform better and can boost sales by 25%.

Not only that, but a complete online restaurant menu will also reduce the bounce rate, which means fewer people are leaving your UberEats shop after entering, which will ultimately help you in terms of ranking on these platforms!

The Bottom Line

And there you have it, practical and actionable ways to improve your restaurant’s online delivery and takeout service.

However, every restaurant is different and there’s no one-size-fits-all solution! These are great ways to instantly improve but you should always look at your restaurant’s data to pinpoint the problem and see what you can improve.

If you want, we have the expertise and experience to instantly elevate any aspect of your restaurant business. Whether it be marketing, operations, loyalty or even your own delivery platform, we can do it all.

Just click the button below to contact us and get started – no strings attached!

Last Updated by January 22, 2024
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