Reasons Why Your Singapore Salon Needs an Online Booking System
User Experience for Foreigners
Singapore is home to a diverse mix of people, including expatriates, foreign talent, tourists, and students.
With such a busy and varied population, not everyone has the time or means to call and schedule an appointment.
Many tourists might have only signed on for internet access for their phone plans.
An online booking system can help solve this issue by allowing tourists to easily book appointments right from their hotel room, without needing to go through the concierge.
This also makes it easier for tourists to access salon services, especially higher-end treatments like rebonding, perms, and coloring, which they are more likely to splurge on during their visit.
Locals in Singapore sometimes travel to Johor Bahru (JB) for these services because they are more affordable, but tourists don’t have the luxury of time to cross the border.
In 2024, Singapore welcomed 16.5 million tourists, who spent between S$27.5 billion and S$29 billion.
By offering an online booking system, your salon increases its chances of capturing a larger share of this spending!
Payment Variety is King in Singapore
In line with the previous point, having an online booking system for your Singapore-based salon allows for a variety of payment methods.
Remember the 16.5 million tourists that Singapore welcomed in 2024? Well, 3.85 million of them were from China – 23.3% of all tourists in 2024.
Now, if you’re not familiar, China is pretty much a cashless society, and even credit card usage is limited.
So, having a booking system with the right payment integrations is key to attracting a market as large as China.
A good system, like KlikNRoll, supports popular payment methods such as AliPay, WeChat Pay, x PayNETs, making it easy for Chinese tourists to pay with just a couple of taps on their phones.
And it’s not just tourists from China—many come from places like Malaysia, Thailand, and Indonesia.
Offering payment options like PromptPay or Touch ‘n Go eWallet can really improve the customer experience, especially with such a large sample size of tourists!
Convenient Multilingual Support
Singapore is a melting pot of cultures, with a local population made up primarily of Chinese, Malay, and Indian communities.
While English is widely spoken in everyday life, many people still communicate in their native languages, especially in the middle class—which happens to be a salon’s main customer base.
An online booking system that offers seamless multilingual support can help you connect with people from all walks of life and increase conversions across different racial and cultural groups.
Plus, you can expand your reach to tourists by offering languages like French, Spanish, Arabic, Hindi, and more.
Personalization is key in the salon industry, particularly when it comes to converting potential customers and keeping them coming back.
As much as you might excel at answering the phone, it’s rare to find someone who can fluently speak so many different languages.
That’s why having a translation integration in your booking system is not only a powerful tool but also a cost-effective way to boost your business.
Increased Bookings from Youngsters
Singapore is one of the world leaders in digital adoption, with some of the highest rates globally.
On top of that, Gen Z—who are starting to enter the workforce—tend to avoid phone calls due to “telephobia” (a bit of anxiety around talking on the phone).
As Gen Z gains more disposable income, they’re increasingly spending on higher-end services.
This makes having an online booking system essential, and don’t forget to include a ‘no small-talk’ option!
Another thing to consider is the popular payment method in Singapore, ‘PayNow,’ which is especially favored by those under 35.
In fact, 68% of Gen Zs use it. So, if your booking system doesn’t support online payments, it could really hurt your business.
Improve Customer Loyalty Through Memberships
Salons are a perfect example of businesses that thrive on repeat customers, making them ideal candidates for a loyalty program.
A booking system that integrates with a membership program can be a game-changer.
Since customers already provide their phone numbers and emails when booking, you can easily sign them up for a loyalty program by simply offering the option to join.
Be sure to offer a reward when they sign up—it’s a great way to boost conversions!
Having a solid booking system connected to your CRM and loyalty program sets you up for a long-term membership strategy.
This not only encourages repeat bookings but also helps improve customer retention and increases spending over time.
Revenue Boost Through Rebooking
One of the best features of online booking systems is the marketing automation they offer.
This includes things like automated email, SMS, and WhatsApp/WeChat chatbots that help you stay connected with customers without lifting a finger.
For example, you can set up an automatic rebooking option that prompts customers to schedule their next appointment a set time (like 48 hours) after their last one.
This way, they can rebook easily without having to deal with a call or a pushy reminder.
We’ve seen this work wonders for our clients in Hong Kong, where they’ve experienced an average of 20% more bookings per customer throughout the year compared to the year before—pretty impressive!
We’re confident that this will have the same positive impact on the Singapore market as well!
Easy Integration With Online Ads
One of the major benefits of having an online booking system for salons is the ability to convert online ads directly into bookings.
Without one, running ads means you’ll have to ask customers to either bookmark your website or save directions to your salon.
But what if they’re not planning to come in right away? What happens then?
You’ll likely ask them to save your address for the future, but let’s be honest—most people will forget, and your ad spend will go to waste.
An online booking system solves this problem by giving customers a clear call to action: book an appointment now.
This makes it easy for them to take immediate action, turning your ads into real conversions—appointments that are actually booked.
It also helps with organic traffic, as people can quickly book an appointment when they find your salon on Google.
It’s a straightforward way to iron out any conversion issues and get customers straight to the point!
Looking for a Reliable Online Booking System?
Looking to simplify your salon’s booking process? Our online booking software makes scheduling easy for both you and your customers.
With features like automatic reminders, multilingual support, and seamless payment options, you can improve efficiency and customer satisfaction.
If you’re interested in learning more or seeing how it works, reach out to us for a demo. Let’s help you streamline your operations and make booking easier for everyone.
Hey there! I’m Jeffrey Hau, and my journey in the digital world started after I wrapped up my psychology degree at UCLA. Imagine coming back to the bustling streets of Hong Kong from the tech haven of Silicon Valley – it was a whirlwind of inspiration! Seeing how social media platforms were evolving at breakneck speed and realizing the limitations of traditional advertising in this digital age, I decided to dive in.
In 2012, I laid the foundation of Prizm Group. From our humble beginnings, we’ve now blossomed into a global powerhouse with a team of over 200 passionate professionals. Our HQ is right here in Hong Kong, and we’ve spread our wings to SG, AU, NZ, JP, and China.
As a digital problem solver, our team found that several industries are in need of reservation systems, especially for F&B, Hotels, Beauty, and Medical sectors. Our digital magicians started crafting reservation systems tailored to cater to these specific needs. We extended our expertise to e-commerce, voucher management systems, and campaign management systems, combining them into KlikNRoll – an all-in-one solution. We deep dive into various industries, understanding their unique challenges and developing innovative solutions.
We’re not just a company; we’re your dedicated partners in transforming how you navigate the digital landscape. Our passion lies in providing businesses with intuitive and tailored solutions using KlikNRoll’s powerful capabilities.
Ready to embark on this exciting digital adventure with us? Let’s make your brand stand out in the digital jungle!
