Wing Wah | From Traditional Retailer to Online Selling

From Traditional Retailer to Online Selling

Wing Wah’s E-Commerce Standalone Page Success

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Mooncakes sold on average each month

HKD 0 +

Total revenue generated in one year with KlikNRoll

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Branches managed across all operations

Summary

Wing Wah successfully modernized its sales and campaign operations with KlikNRoll’s digital solutions. The transformation simplified complex processes and enhanced customer convenience across all branches. It also improved operational efficiency, driving stronger revenue growth and a smoother customer experience.

Challenges

Hong Kong Wing Wah Cake Shop is renowned for its traditional Chinese specialties, including Chinese sausages, mooncakes, and tea beverages. However, managing multiple campaigns across 50+ branches became challenging. They lacked a unified e-commerce platform that could separate each campaign clearly and allow online purchases with redemption at any branch. They also needed a way to standardize operations across all locations to deliver a seamless customer experience.

To streamline the purchase and redemption process across multiple branches, Hong Kong Wing Wah Cake Shop adopted KlikNRoll’s voucher management system. Instead of handling direct product sales across all outlets, they introduced product e-vouchers. Customers could easily purchase mooncake vouchers online, choose their preferred branch, date and time for redemption, and simply scan a QR code at any branch to collect their items—making the entire process seamless and standardized.

Product 1

Product 2

Product 3

Since different products required separate campaigns to drive sales, Wing Wah implemented KlikNRoll’s standalone E-Commerce Order Management System.This allowed each campaign to have its own dedicated page. For example, one promotes mooncakes for the Mid-Autumn Festival and another for Chinese sausages during Mother’s Day, without overlapping or interfering with one another, even when multiple campaigns were running simultaneously. These individual pages required no separate subdomains.

Campaign 3

Campaign 2 (1)

Campaign 1

In addition to product vouchers, customers could also purchase physical cash-value vouchers online via an e-commerce standalone page, making it easy to buy in advance or send as a gift. This not only boosted Wing Wah’s revenue through pre-purchases but also created a new gifting channel for customers.

Driving Advance Sales with Cash-Value Vouchers

Since all products were sold in e-voucher form, Wing Wah could easily track each voucher from generation and distribution to final redemption, minimizing risks of voucher abuse or loss. KlikNRoll’s comprehensive dashboard provided real-time visibility into voucher availability for every campaign, enabling both admins and store staff to manage redemptions seamlessly and monitor usage across all branches.

Tracking Vouchers in Real Time for Transparency

Customers can purchase vouchers online via Online E-Commerce Store and choose their preferred outlet for product redemption. Despite having 50+ outlets, the process remains simple and efficient—customers present their QR code, staff scan it to verify the product, and all data is recorded in the backend system. This allows staff to track stock levels in real time and prepare accordingly, ensuring a smooth and well-organized fulfillment process.

Ensuring Smooth Fulfillment Across 50+ Outlets