Leslie Cheung 20th Anniversary Retro Commemorative Medal
'Brother' Fan Club Order Platform Campaign Management
Total revenue generated from the KlikNRoll system
Total transactions generated
This case study focuses on the management of the "Leslie Cheung 20th Anniversary Retro Commemorative Medal - 'Brother' Fan Club Order Platform" campaign. LesFANmily faced the challenge of organising an event to sell commemorative medals online worldwide. They required a system that could effectively handle customer delivery information, convey detailed product descriptions, and facilitate accurate name input during checkout.
LesFANmily needed a system to manage their event, "Leslie Cheung 20th Anniversary Retro Commemorative Medal - 'Brother' Fan Club Order Platform." They aimed to sell the commemorative medal globally using a campaign business model. The challenges included accurately recording and managing customer delivery information, conveying detailed product descriptions, facilitating customer name input during checkout, and integrating a video into the campaign interface. Therefore, flexibility of a system was crucial.
Clear Product Details and Customised Details Insertion:
The system enabled LesFANmily to provide customers with comprehensive product details. It also allowed customers to insert their information (Name, Membership etc) during the checkout process. This feature reduced the likelihood of misprints and additional costs associated with remaking medals.
Efficient Delivery Management:
LesFANmily utilised the online store solution (Click2Shop) to manage the campaign, allowing them to input delivery information, including charges based on different countries. This enabled clear communication to customers regarding delivery fees, enhancing their purchasing experience and minimising miscommunications.