Lady M | Seasonal Marketing Campaign Success

Seasonal Marketing Campaign Success

Driving Festive Growth

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Total revenue generated with KlikNRoll

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Average order value per transaction

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Branches streamlined under one system

Summary

As Lady M expanded into new markets, they needed a smarter way to manage seasonal products and evolving customer expectations. KlikNRoll provided the tools to simplify operations, adapt to festive campaigns, and create a more seamless experience for both the brand and its customers. The result was stronger engagement, greater efficiency, and new opportunities for growth.

Challenges

Lady M is known for its Signature Mille-Crêpes Cake and has expanded its business into Hong Kong and Macau. To adapt to local market trends and customer taste, they wanted to go beyond crêpe cakes by introducing festive items such as mooncakes during the Mid-Autumn Festival and pastries for Chinese New Year. They required a system to manage these products separately, as they are only sold seasonally. In addition, they wanted to target different customer segments with different pricing, which would be difficult to achieve solely through their existing website.

During the Mooncake Festival, they wanted to promote their new mooncake set as a seasonal product. With KlikNRoll’s E-Commerce system, they were able to create dedicated landing pages tailored to different customer segments. For example, they launched a VIP pre-sale with exclusive early-bird pricing, allowing frequent buyers to purchase at a lower price. Access to this landing page was restricted to VIP members only.

Mooncake Festival Campaign

Lunar New Year is a major opportunity in Hong Kong, and Lady M launched a seasonal marketing campaign to promote their festive pastries through a New Year Gift Set. With KlikNRoll’s product voucher, customers could purchase and prepay for the gift set online, then redeem it in-store. This approach helped Lady M control product availability while securing prepaid revenue ahead of collection. When picking up, customers simply presented the QR code on their e-voucher to redeem their gift set.

Lunar New Year Campaign

Since Lady M requires 5–7 days lead time for fulfillment, they can preset pick-up dates for customers through KlikNRoll’s E-Commerce platform based on availability. Customers are also able to choose their preferred pick-up branch, allowing staff to prepare stock in advance. Alternatively, customers can opt for delivery by simply entering their address.

Fulfillment Form

With multiple products and fulfillment methods, KlikNRoll provides a clear order management dashboard displaying each customer’s order status from Paid to Fulfilled. The system automatically updates the backend once the QR code is redeemed, ensuring accurate and real-time tracking of every order.

Order Management Dashboard