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Chow Tai Fook | Event Registration Case Study

Ultimate Event RSVP

A New Standard for VIP Event Perfection

The Results

0 % Success in Registration Rate

Across 2 events hosted with exceptional impact.

0 + Top-Tier Guests

Attended the Exclusive Reveal of Heart On Fire Event

Summary

Chow Tai Fook used KlikNRoll's Event Management Tool to streamline the management of their exclusive events. By leveraging the platform’s automated registration, ticketing, and validation features, they were able to efficiently handle multiple events with varying guest criteria, ensuring smooth entry and accurate attendance tracking. This Event Operation Tool helped them successfully manage their private and high-value events with impressive attendance rates.

Challenges

Chow Tai Fook needed to manage multiple events targeting different customer groups, such as VIPs, high-spending customers, and the general public. Each event had its own schedule and guest criteria, with some being exclusive and others open to the public. The challenge was to streamline the registration process while ensuring accurate access control—making sure only eligible guests could register and enter the right event sessions.

The Solutions

Smart Campaign Management in One Place:

With KlikNRoll’s all-in-one Event Management Tool, Chow Tai Fook can now run multiple offline campaigns—such as the Heart On Fire brand launch or exclusive previews of new collections—each with its own dedicated interface and audience. All campaigns are managed through a single backend, keeping everything organized and easy to control. Each event also comes with a unique registration link, allowing the team to invite the right customers directly and efficiently.

Easy and Controlled Online Event Registration:

VIP customers can register through an online event form where they can choose their preferred date and time based on real-time availability. Since Chow Tai Fook hosts exclusive and high-end events, each time slot has limited capacity. KlikNRoll’s Event Management Tool automatically manages guest information and seat availability—no manual handling required—ensuring a smooth and controlled registration process from start to finish.

Digital Event Ticket for Seamless Check-In:

After completing online event registration, each guest will receive a unique QR code containing their registration details. This code serves as their digital event ticket and can be scanned upon arrival for quick and accurate entry. With KlikNRoll, Chow Tai Fook can ensure that only invited and registered guests are granted access—making the check-in process smooth and secure.

Automatic MMS Confirmation and Reminder:

Alongside the digital ticket, Chow Tai Fook can automatically send an MMS confirmation to each registered guest with the Event Management Tool. This message includes the ticket link and can also serve as a reminder closer to the event date. The MMS can be customized to include helpful information such as event details, or a support contact—enhancing the overall guest experience.

Admin Panel for On-Site Entry Validation:

At the event entrance, staff can use the KlikNRoll event operation admin panel to scan each VIP’s QR code for validation. If needed, they can also verify a VIP’s entry by entering their phone number into the system. This dual validation method ensures that only eligible guests are granted access to the correct event, especially when multiple events are running at the same time with different guest lists.

Comprehensive Attendance Dashboard:

Chow Tai Fook can effortlessly track event participation through a user-friendly dashboard. The system provides insights into early check-ins, late arrivals, rejected entries, and no-shows, allowing them to monitor attendance both by group and individual. The dashboard offers flexible views, including tables and pie charts, for easy analysis and visual representation. Data can also be exported for further reporting or review.